Casos de éxito
CUSTOMER EXPERIENCE
Category: Insurance Company
Client Objective
Improve policyholders' experience during the post-claim process, understand industry communication best practices, identify users' information needs, and evaluate communication materials and channels designed to support customers after a claim.
BUDAS Solution
Focus groups were conducted with policyholders from different profiles to understand emotions, concerns, information needs, and reactions to various communication formats, including videos, infographics, printed materials, digital tools, and virtual assistants. In addition, the content, channels, messages, and tools used by leading industry players to communicate post-claim procedures were analyzed.
Result
The study identified the key moments of uncertainty throughout the post-claim process, the most common questions and concerns among policyholders, and the channels and formats with the greatest potential to build trust and provide support. It also delivered concrete guidelines on communication tone, contact frequency, content architecture, and the use of digital tools to strengthen customer experience through a more personal, transparent, and proactive service.
CUSTOMER SATISFACTION
Category: Baking Ingredients
Client Objective
Measure customer satisfaction, identify the factors that drive or limit growth in the commercial relationship, and detect actionable opportunities to improve products, service, logistics, and market development. The study continued an annual measurement program conducted since 2019.
BUDAS Solution
The methodology was adapted for each customer segment to assess satisfaction levels and identify actionable improvement opportunities.
Result
The research evaluated the client's competitive position relative to other baking ingredient suppliers, as well as perceptions of image attributes, product quality, pricing, service, technical support, delivery performance, and share of customer purchases. It also identified the factors that foster loyalty and growth.
SITE EVALUATION FOR REAL ESTATE INVESTMENT
Category: Event and Entertainment Venues
Client Objective
Identify and evaluate cities with potential for developing entertainment venues. The objective was to assess the viability of different locations, understand event supply and demand dynamics, and identify opportunities and risks associated with expanding entertainment infrastructure.
BUDAS Solution
A market research project based on urban competitiveness analysis, review of economic and tourism indicators, event monitoring, analysis of existing venues, interviews with industry experts, and comparative assessment of different cities. The study integrated information on market conditions, infrastructure, connectivity, prestige, and characteristics of the local entertainment venue offering.
Result
The project identified strengths, limitations, and development opportunities for each city analyzed, as well as the critical factors influencing the success of an event venue. The results provided an objective basis for prioritizing locations, guiding investment decisions, and defining development strategies.
BRAND FINANCIAL VALUATION
Category: Fish and Seafood Products
Client Objective
Quantify the financial value of the brand, understand its contribution to revenue and profit generation, and evaluate its strengths and weaknesses as a strategic asset supporting growth, expansion, and relationships with investors and business partners.
BUDAS Solution
Financial brand valuation based on commercial, financial, and market information to measure the role of the brand in purchase decisions, assess brand equity, and estimate the economic value generated by the brand.
Result
In addition to revealing the brand's financial value, the study diagnosed its contribution to demand generation, perceptions, and growth opportunities.
BRAND FINANCIAL VALUATION
Category: Financial Products Broker
Client Objective
Obtain an objective benchmark to support strategic, financial, and brand management decisions across its mortgage lending, business lending, and insurance businesses.
BUDAS Solution
Financial brand valuation using the relief-from-royalty method, supported by brand equity analysis, international royalty benchmarking, executive interviews, company financial information, and external market sources.
Result
The study produced a comprehensive estimate of brand value and identified the factors contributing most to its competitive strength. It also revealed growth opportunities related to brand prominence, stronger positioning, and a consistent value proposition across business lines.
MARKET SIZING
Category: Fleet Electrification
Client Objective
Estimate the potential market for commercial vehicle electrification solutions in Mexico, identify the most attractive segments, and establish priorities for product development and commercial prospecting. The study focused on Class 2–8 urban commercial vehicles, both new and suitable for electric powertrain conversion.
BUDAS Solution
A strategic analysis combining market modeling, competitive intelligence, and commercial prioritization. Total Addressable Market (TAM) and Serviceable Available Market (SAM) were estimated through analysis of historical vehicle sales, economic growth, industry activity, fleet replacement cycles, and projected adoption of zero-emission vehicles. Competitive offerings, key urban logistics configurations, and sectors with the greatest adoption potential were also assessed.
Result
El estudio identificó los mercados de mayor potencial. Como resultado, se generó una hoja de ruta comercial que permitió priorizar industrias, empresas objetivo y plataformas vehiculares para el desarrollo futuro de productos y estrategias de crecimiento.
CUSTOMER SATISFACTION
CCategory: Fleet Management
Client Objective
Assess customer satisfaction throughout the entire customer lifecycle, from pre-sales and installation to training, support, and day-to-day use of the fleet management platform. Establish a customer experience baseline, identify strengths and improvement areas, segment findings by customer type, and generate actionable recommendations aligned with the company's service excellence strategy.
BUDAS Solution
Research combining quantitative indicators of recommendation, satisfaction, and performance across different customer touchpoints with open-ended questions to explore perceptions, expectations, and improvement opportunities in greater depth.
Result
The findings helped prioritize actions aimed at increasing satisfaction, strengthening customer relationships, and improving the overall service experience.
ECONOMIC IMPACT MEASUREMENT
Category: Event and Entertainment Venues
Client Objective
Measure the economic impact generated by events held at its venues and understand their contribution to the local economy through spending by attendees, exhibitors, organizers, sponsors, and suppliers.
BUDAS Solution
An economic impact study based on attendee and participant surveys, visitor profile analysis, spending pattern estimation, and economic modeling. The research considered both spending inside and outside the venues, as well as services contracted for the organization and operation of exhibitions, conferences, concerts, and entertainment events.
Resultado
The study estimated the economic impact attributable to the activity of both venues, identified the categories generating the highest spending, and determined the geographic reach of their economic benefits.